Market context
What would make entry into a new market worth considering?
Define the geography, segment, competing alternatives and conditions that could change the decision.
Business decisions / analytical approach
Before the decision,
understand
the evidence.
A clear question. Traceable sources. A conclusion with its limits in view.
Saturn International Analysis Bureau is an analytical initiative built around one principle: show how a conclusion is reached.
Sources. Method. Conclusion.
Frame the question
Examine the evidence
Make uncertainty visible
The starting point
What do you need to decide?
A useful research question connects information to a concrete choice. These examples illustrate possible research topics, not completed assignments.
Strategic options
Which assumptions hold our strategy together?
Identify the pivotal assumptions, look for contrary evidence and compare plausible scenarios.
Business environment
Which external changes deserve closer attention?
Set the time horizon and separate persistent signals from one-off events.
Research logic
A conclusion should be traceable.
The proposed workflow makes the question, evidence and reasoning visible at every stage. Scope, feasibility and terms need to be agreed for each assignment.
- 01
Question
Name the decision, reader and scope.
The question is narrow enough to answer and relevant enough to act on.
- 02
Sources
Record origin, date and relevance.
Use accessible sources and materials you are entitled to share. Identify gaps and conflicting accounts.
- 03
Method
Explain how evidence is compared.
Separate observations from interpretation. Test assumptions against alternative explanations.
- 04
Conclusion
State what follows — and what does not.
Show confidence, limitations and the evidence that could change the conclusion.
Inside the report
Evidence first. Interpretation follows.
An illustrative report structure. Select a section to see what a reader should be able to verify.
Structure example / not a client report
Research question
What evidence would justify a pilot in a new market?
Start with the decision.
Define the decision the report will inform. Set geography, segment, period and exclusions before collecting material.
- Decision: whether to investigate a limited pilot.
- Scope: one defined market and customer segment.
- Output: options and unanswered questions, not an automatic recommendation.
Reader check: is the question clear enough to judge the answer?
Keep the source trail visible.
Each material observation needs a source, publication date, access date and a note on relevance. Independent corroboration matters more than repetition.
- Separate primary material from commentary.
- Record contradictions and missing coverage.
- Mark supplied assumptions that have not been independently checked.
Reader check: can the evidence be located and assessed?
Show the reasoning.
Explain how the observations support the conclusion and which assumptions connect them. A plausible interpretation is not automatically an established fact.
- Observation: what the source actually says.
- Interpretation: what it may imply for the question.
- Alternative: another explanation that still fits the evidence.
Reader check: could a different explanation lead to a different decision?
Make uncertainty actionable.
Compare conditions under which a pilot might be explored, deferred or reconsidered. Confidence describes the strength of evidence, not a promise of an outcome.
- Base conditions and plausible alternatives.
- Evidence gaps and sensitivity to assumptions.
- Triggers for review and the next question to resolve.
Reader check: what new evidence would change this conclusion?
Your next step
Turn a question into a usable brief.
Outline the decision and the information you need. Review your draft, then copy or download it for a conversation with your chosen research counterpart.
Draft / for discussion
Your draft brief
Next: confirm scope, feasibility, sources, responsibilities and terms with the intended recipient. This file is a brief, not a commissioned assignment.
Before you begin
Does the brief send a request?
No. It creates a text draft for you to review and share yourself. No verified SIAB submission channel is published here.
What sources belong in the brief?
Publicly accessible material and descriptions of gaps are a useful starting point. Use only information you are entitled to share; source access and suitability are assessed when scope is agreed.
Can analysis guarantee the right decision?
No. A useful report explains its evidence, assumptions and limits. It supports judgment; it cannot remove uncertainty or guarantee a business outcome.